Improving how sites perform and get discovered — keyword research, Core Web Vitals, on-page SEO, schema markup, and Search Console / GA4 setup and monitoring.
LCP, CLS, INP optimisation — lazy loading, code splitting, image compression.
Keyword research, meta tags, schema markup, semantic HTML, clean URL architecture.
Search Console and GA4 configuration, conversion tracking, ongoing monitoring.
Poor Core Web Vitals and zero organic search presence. Fixed with Next.js SSG/SSR, Schema.org structured data, semantic HTML, and image lazy loading — resulting in +30% organic traffic in 3 months and LCP moving from Poor to Good across all key landing pages.
A solo-built concept site used to practice technical SEO fundamentals outside client work — semantic HTML structure, meta tags, and clean, crawlable markup. No traffic numbers to report (it's a concept project, not a live business), but the technical foundation is real.
SEO is the service most directly backed by real numbers rather than claims — Core Web Vitals scores and traffic figures I can point to. Related reading: How Core Web Vitals Directly Affect Your Search Rankings → and Building an SEO Architecture for a Real Estate Platform →
Open to freelance projects and full-time roles — let's talk about your site's SEO.